Housing Activity, Trade Deals, Q2 Earnings, and Meme Stocks

Photo Credit: Allison Huang, Unsplash

Weekly Market Recap for July 25th

This week, the markets moved higher with the S&P 500 gaining +1% and outperforming the Russell 2000. Defensive sectors, such as Utilities, Health Care, and Real Estate, outperformed, while Technology was flat. Factor returns favored Equal Weight, Value, and Low Volatility, signaling broader participation after Growth and Momentum led in Q2. International equities outperformed US markets, with developed markets outperforming emerging. Treasury yields declined, particularly from the intermediate portion of the yield curve and out, and high yield performed in line with investment grade as credit spreads tightened. FX and commodities were mixed: gold ended flat, oil traded sideways, and the US dollar weakened. The VIX fell to a 2025 low, reflecting investor confidence amid improving breadth, better-than-expected earnings, and progress on trade policy.

S&P 500 Index (Last 12 Months)

SP 500 Price Index

S&P 500 Technical Composite (Last 24 Months)

SP 500 Technical Composite

US Risk Demand Market Indicator
The US Risk Demand Indicator (USRDI) is a quantitative tool to measure real-time investor risk appetite. When the indicator is above zero, it signals a risk-on environment favoring cyclical sectors, high beta stocks, high-yield corporate bonds, and hybrid (convertible) bonds. In contrast, a reading below zero signals a risk-off environment favoring defensive sectors, low-volatility stocks, and US Treasury bonds.

US Risk Demand Market Indicator

US Market Economic Cycle Indicator
The Market Cycle Indicator tracks two primary investor groups: macro investors and price-based investors. Macro investors rely on fundamental and economic data to guide their decisions, while price-based investors (or technical analysts) focus on price action, momentum, volume, and behavioral trends. The Indicator synthesizes these perspectives to identify the prevailing market regime.

US Market Economic Cycle Indicator

S&P 500 Valuation Matrix

SP 500 Valuation Matrix

Key Takeaways

#1 - Housing Activity Remains Sluggish

Building permits were flat compared to May (+0.2% m/m) but fell -4.4% year-over-year. Single-family permits fell -3.7% m/m, signaling weak construction activity ahead. Housing starts rose +4.6% m/m, primarily driven by the volatile multifamily category (+30.6% m/m), while single-family fell -4.6% m/m. Existing-home sales dropped -2.7% to a 9-month low as 30-year mortgage rates hovered near 6.8%. Housing inventory continues to climb, but prices hit a record high in June as rate-locked homeowners remain unwilling to sell.

Implication: Residential construction likely subtracted from GDP in Q2, and high mortgage rates and soft single-family activity point to continued weakness.

Housing Activity Remains Sluggish

US Single Family Housing Starts

Single-Family Construction Activity Remains Weak

US Single Family Housing Starts Year Over Year

#2 - Trade Policy Progress

Japan struck a deal with the U.S., agreeing to a flat 15% tariff on autos and most exports while committing up to $550 billion in U.S. supply chain investments. The agreement helped Tokyo avoid a steeper 30% “liberation-day” tariff and marked a breakthrough in the Trump administration’s trade policy. Attention now shifts to the EU, where talks are underway to secure an agreement before the 8/1 deadline.

Implication: The Japan deal removed a tail risk and sparked a relief rally, but the real test comes with the EU. An agreement could establish 15% as the global norm, but a breakdown could reignite tariff anxiety.


#3 - S&P 500 Corporate Earnings Off to Strong Start

With about 30% of S&P 500 companies reporting Q2 results, earnings are off to a stronger-than-expected start. Over 80% have beat estimates, lifting blended EPS growth to 6–7% from 4.8% at June’s end. Financials are delivering the biggest surprises, with banks reporting strong trading and deal activity. Alphabet’s results and capex outlook reinforce the AI investment theme, while tariff impacts are prompting negative guidance revisions at companies such as General Motors and Mattel.

Implication: The bar was low heading into earnings season, and companies are clearing it. However, 6-7% EPS growth would still be the slowest since late 2023.

More S&P 500 Companies Beating EPS Estimates

SP 500 Percentage of Companies Reporting Positive EPS Surprise

#4 - MEME Stocks

Meme stock fever returned this week as retail traders targeted heavily shorted names, including Opendoor, Kohl’s, Krispy Kreme, and GoPro. The stocks registered 25% to 100% intraday gains, fueled by high short interest, thin floats, and viral social media buzz.

Implication: The resurgence of meme-stock trading signals a revival in retail risk appetite similar to 2021. With the S&P 500 and Nasdaq trading at record highs and trade tensions easing, risk appetite has spilled into “lottery-ticket” corners of the market.

MEME Stock Returns

MEME Stock Returns

S&P 500 and NASDAQ Continue To Set Record Highs

SP 500 and NASDAQ Price Indexes

#5 - Next Week’s Calendar

The main event is the Fed’s 7/30 meeting, where the central bank must balance inflation risk against signs of slowing economic growth. A wave of toptier data surrounds the Fed meeting, with Q2 GDP, the Employment Cost Index, and PCE inflation offering fresh insight into economic growth, wages, and price pressures. The week ends with July payrolls and ISM manufacturing, while tech earnings from Microsoft, Meta, Apple, and Amazon will be analyzed for clues about AI capex.

Implication: Next week touches on all the macro themes the market cares about: economic growth, inflation, labor market momentum, and AI earnings. The results could either support the current market narrative (resilient economy, AI growth, and sticky inflation) or challenge it, potentially triggering a market repricing.


Fed Expected To Hold Rates Steady Next Week

US Fed Target Interest Rate Forecast Probability
 

Important Disclosures
This material is provided for general and educational purposes only and is not investment advice. Your investments should correspond to your financial needs, goals, and risk tolerance. Please consult an investment professional before making any investment or financial decisions or purchasing any financial, securities, or investment-related service or product, including any investment product or service described in these materials.


Our Insights

Jonathan M. Elliott, CPWA®, CRPC®, CDFA®, ChSNC®, CPFA™, RMA®

I am currently the Managing Partner for our independent investment advisory firm, Optima Capital Management. Together with my business partners, Todd Bendell CFP® and Clinton Steinhoff, we founded Optima Capital in 2019 as a forward-thinking wealth management firm that serves as an investment fiduciary and family office for high-net-worth individuals and families. In addition to being the Chief Compliance Officer, my role at Optima Capital is portfolio management. I have over 22 years of experience in managing investment strategies and portfolios. I specialize in using fundamental and technical analysis to build custom portfolios that utilize individual equities, bonds, and exchange-traded funds (ETFs). I began my financial services career with Merrill Lynch in 2003. At Merrill, I served in the leadership roles of Market Sales Manager and Senior Resident Director for the Scottsdale West Valley Market in Arizona. On Wall Street Magazine recognized me as one of the Top 100 Branch Managers in 2017. I am originally from Saginaw, Michigan, and a marketing graduate from the W.P. Carey School of Business at Arizona State University. I am a Certified Private Wealth Advisor® professional. The CPWA® certification program is an advanced credential created specifically for wealth managers who work with high net worth clients, focusing on the life cycle of wealth: accumulation, preservation, and distribution. In addition, I hold the following designations - Chartered Retirement Planning Counselor (CRPC®), Certified Divorce Financial Analyst (CDFA®), Certified Plan Fiduciary Advisor (CPFA), and Retirement Management Advisor (RMA®). In the community, I am a member of the Central Arizona Estate Planning Council (CAEPC) and serve as an alumni advisor and mentor to student organizations at Arizona State University. My interests include traveling, outdoors, fitness, leadership, entrepreneurship, minimalism, and computer science.

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